Digital Marketing Associate at Octamile

About Us:

Octamile is an insurance technology software (insurtech) startup; our All-in-One Insurance Management Infrastructure helps businesses (insurers and online businesses) to simplify easy access to insurance for African consumers.

We are a fast-growing team of 15+ insurance and technology enthusiasts passionate about solving the insurance penetration challenges in Africa with seamless tech-driven solutions like embedded insurance, claims automation and risk assessment.

Since launching on the 1st of December 2022, we have been listed in multiple global reports as leaders in the embedded insurance sector, and recently we made Fintech Global’s #Insurtech100 List. Octamile is an equal-opportunity employer and does not discriminate.

About Your Role:
  • Develop and execute comprehensive marketing campaigns that effectively describe and promote our products
  • Create engaging and relevant content including blog posts, case studies, newsletters, product sheets, email campaign, social media posts:
  • Collaborate with Engineering, Product and Commercial teams to create succinct marketing materials that convey the value proposition of our products
  • Measure and report on the performance of digital marketing campaigns, content and assess against goals (ROI and KPIs)
  • Implement SEO best practices to maximize content reach and engagement across digital platforms.
  • Analyze market trends and customer feedback to continuously improve our product positioning and content strategy.
  • Engage with our online community across social media platforms and forums to foster positive relationships and promote brand loyalty.
  • Strong computer skills - Excel, Powerpoint, Word
  • Keep updated on industry trends, competitors, and market conditions to provide insights and recommendations
About You:
  • At least 2 years proven experience in marketing and content creation
  • Excellent writing, editing and verbal communication skills
  • Excellent analytical skills and experience with web analytics tools (e.g., Google Analytic, Google Search Console, SEMrush, and keyword research tools)
  • Strong understanding of digital marketing principles, including SEO, social media management and email marketing
  • Ability to work collaboratively with diverse teams and stakeholders.
  • A strong willingness to learn and grow.
Benefits at Octamile for You:
  • Opportunity to be part of a pioneering team in the insurtech industry.
  • Collaborative and dynamic work environment that encourages innovation and growth.
  • Hybrid work environment
  • Competitive compensation package with health insurance benefits