Performance Marketing Specialist at Octamile

About Your Role:
  • Responsible for developing, managing and optimising all lead acquisition channels.
  • Create, manage, test, report and optimise growth experiments.
  • Ability to analyse and report acquisition efforts with actionable business insights.
  • Overseeing paid media budget for increased ROI
  • Conducting website and keyword research, ad grouping and audience targeting
  • Ability to collaborate with teams to create landing pages that convert.
  • Work closely with the marketing team to implement and consistently optimise campaigns.
  • Develop and implement SEO optimisation strategy.
  • Working alongside marketing, engineering and product to drive growth.
  • Modifying and testing changes to previously developed campaigns.
About You:
  • You are a female paid marketing specialist with a passion for digital marketing.
  • Bachelor’s Degree optimisation acquisition principles.
  • 3+ years experience with PPC, Paid Social Media Marketing and SEO.
  • Demonstrated success managing accounts for multiple partners or divisions.
  • Familiarity with popular Content Management Systems such as WordPress, Shopify, Magento, HubSpot, etc..
  • Advanced knowledge of analytics platforms such as Google Analytics, Google Keyword Planner, Google Search Console, Google.
  • PageSpeed Insights, Google Data Studio, Hubspot, and other third-party SEO reporting tools (Moz, Spyfu, SEMrush, etc.)..
  • Knowledge of HTML, CSS, XML, client and server-side technologies is a plus.
  • Knowledge of the Google Ads, Microsoft Advertising, FaceBook, LinkedIn advertising platforms.
  • Google AdWords and Google Analytics certifications a plus.
  • Proficiency in Microsoft Excel and Google Apps.
  • Deep experience with inbound strategies is required; experience with ABM and sales/marketing alignment is a plus..
  • Ability to build reporting based on web behaviour and key SEO metrics.
  • Strong creative aptitude, including a keen eye for design and copywriting.
  • Strong visual and verbal presentation skills.
Benefits at Octamile for You:
  • Opportunity to Simplify Access to Insurance across Africa
  • Opportunity to become a business leader in Africa's insurTech sector
  • Competitive salary and equity
  • Group life insurance and health insurance
  • Paid annual holidays and paid parental leave
  • Flexible work hours and hybrid work: 60% Office and 40% remote
  • Fully paid pension